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ZweigWhite: A/E Marketing Effectiveness

I had the privilege of leading this one-day interactive seminar in 7 different cities during 2008. It was targeted for marketers and others new to the Architecture / Engineering / Construction (A/E/C) industry to help them get a jump-start on understanding the industry, its inter-relationships, and where their firms fit in the big picture! I met a lot of great people along the way including those who came to learn as well as the local technical professionals who so willingly shared their insights with the group.